case studies
High Noon Communications has extensive experience working with organizations, foundations, coalitions, and others to explain, promote, and build support for issue-oriented campaigns. Through the production of fact sheets, issue briefs, public policy reports, and other publications, High Noon has helped highlight a variety of progressive causes including protection of ocean habitats, promotion of small business ventures, and advocacy for HIV/AIDS treatment and prevention. High Noon is well versed in developing materials that effectively communicate important and often complex issues.
High Noon has the expertise to ensure that its clients effectively harness the power and possibility of the internet. High Noon generates concepts and ideas to develop and build easy-to-use, well-designed web sites, and can maintain an ongoing relationship with a client to maintain their site and provide vital updates. High Noon’s web design experience includes the integration of online education and e-advocacy campaigns.
American Oceans Campaign
American Oceans Campaign (now merged with Oceana) was a national organization dedicated to building public awareness about ocean conservation and implementing stronger protections for the world’s oceans. High Noon Communications conducted a communications audit of all organizational materials and developed and implemented a series of recommendations to create a unified, more professional set of materials. Specific products included uniform guidelines for logo usage and templates for newsletters, a new organizational brochure , issue-specific brochures and fact sheets, several editions of the newsletter and a calendar of publications.
Health Care of Southeastern Massachusetts
HCSM is a non-profit health and human service organization serving communities across Massachusetts. High Noon Communications worked with HCSM to convert an in-person training for substance abuse professionals into an on-line training course in under two months.
While HCSM had an existing website, it had no on-line training capabilities. High Noon developed a site structure and design that meshed with the existing HCSM website while establishing an identity for the on-line training center. High Noon built the site, including on-line registration, pre- and post-testing and homework submission, and formatted and posted the weekly lectures, reading assignments, and homework questions.
Health Privacy Project
The Health Privacy Project is dedicated to raising public awareness of the importance of health privacy and the role it plays in improving health care access and quality. High Noon wrote and/or produced a number of educational and policy-related documents that reinforced the project’s position as a leading resource for both consumers and policy makers. Specific tasks included:
- writing and production of Exposed: A Health Privacy Primer for Consumers;
- production of The State of Health Privacy: An Uneven Terrain (A Comprehensive Survey of State Health Privacy Statutes);
- organizing a national consumers’ summit on new federal health privacy regulations; and
- editing Genetics and Privacy: A Patchwork of Protections and three volumes of Implementing the Health Privacy Rule in California.
International AIDS Conference
The biennial International AIDS Conference is the premier gathering for those working in the field of HIV, bringing together over 20,000 researchers, journalists, and activists. High Noon has been a member of the conference communications team for four conferences— 2006, 2008, 2010 and 2012. Among the services High Noon has provided in the lead up to the conferences are input and editorial support on the conference communications and marketing plans, production of the invitation program and outreach materials, development of PowerPoint presentations, preparation and placement of print and online advertisements, and development and implementation of the social media strategy, including the first conference blog. High Noon has also provided on-site support in the conference media center. Tasks have included:
- writing official daily press releases and press conference talking points;
- coordinating the daily newsletter;
- handling social media (Twitter, Facebook, blog)
- fielding media inquiries;
- managing the document center; and
- staffing press conferences with conference leadership and notable guests, including President Bill Clinton and Bill and Melinda Gates.
High Noon provided similar support for the 5th and 6th International AIDS Society Conferences on HIV Pathogenesis, Treatment and Prevention in 2009 in Cape Town and 2011 in Rome.
Medicare Access for Patients-Rx (MAPRx)
MAPRx is a coalition of patient, family caregiver, and health professional organizations committed to safeguarding the well-being of patients with chronic diseases and disabilities under Medicare Prescription Drug Coverage. High Noon Communications has worked with MAPRx since the introduction of the prescription drug program to implement strategies to raise awareness of the program and to connect beneficiaries to information that can help them make informed decisions about their participation in the program. High Noon:
- developed, built, and maintains a website that easily links to a wide variety of resources;
- conducted extensive media outreach for the website that resulted in placements in a number of major newspapers, including the Washington Post, LA Times, and Seattle Times;
- developed and implemented a strategy to outreach to Congressional offices with information and materials to help them respond to constituent inquires;
- developed an electronic outreach kit to encourage applications for the program’s low-income subsidy; and
- produces a variety of educational materials. including a question-and-answer document sent to benefits counselors nationwide.